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The making of marketing clichés
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The making of marketing clichés
#1
Someone asked what was needed to create a full-stack application, here's what I think (this is a story):

A marketing whiz accepts a job with ABC Software who has a great product, but for lack of proper marketing is currently a failing company.

A decision is made that what is needed to propel the product out in front of the crowd is a new look and feel. A good selling point that all will remember.

All the existing or past cliches are rejected.

• Best of breed
• Quantum leap
• Leading edge
• State of the Art
• Full stack
• On and On and ...

And comes up with ‘Pick of the Crop’

So now, spends the next few weeks creating Videos, Brochures, Banners, etc. all showing various features of the product, but most importantly, all with the term ‘Pick of the Crop’.

All of this is brought to the next computer show and set up in the companies booth. And after several grueling days, a list of prospects has been made.

All of the prospects are called one after another, and appointments are made for on-site visits.

During the on-site visits, the potential customer will always come up with something like, “Well, we’re looking at CBA Software’s package and were kind of moving in that direction”. With this, the potential customer is asked, “Ah yes, CBA Software has a good product, but it’s not Pick of the Crop!”.

After a few more meetings, the potential customer creates a report showing all of the software that was reviewed, and highlights those that are most in consideration for purchase. At the top of the list is ABC software, the only one that is ‘Pick of the Crop’.

In the end, ABC Software’s product is purchased.

Next there is a mad rush by all other producers of similar software to update their marketing materials, making sure that it all contains ‘Pick of the Crop’ multiple times in the text.

Finally as software engineers, we are told for the next year or two, that we must make sure our code is ‘Pick of the Crop’.

Larz60+
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