Escape Single quotation between each content tag

[usman]

Hello All,

I am trying to escape a Quotation between content tag of this string

"[[('name', 'productname_0'), ('type', 'html'),('content', 'O'Cornor')],[('name', 'productname_1'), ('type', 'html'), ('content', 'Philp's')]]"

Previously I had this string

"[[('name', 'productname_0'), ('type', 'html'),('content', 'A Cool Shirt')],[('name', 'productname_1'), ('type', 'html'), ('content', 'A Cool Shirt')]]" 

Its working fine. But When I added Single Quotation inside quotation 'O'Cornor'
Example : ('content', 'O'Cornor')

Its giving me syntax error issue. How Can I escape Single Quotation between content value only

*content is Key
* O'Cornor is value between single quotation