Pandas - Creating additional column in dataframe from another column

[Azureaus]

I currently have a some financial data (Date, Price, Return). Assume the number of rows is 20,000.

Date Price Return
03/01/1950 16.66
04/01/1950 16.85 0.01140
05/01/1950 16.93 0.00475
06/01/1950 16.98 0.00295
09/01/1950 17.08 0.00589
10/01/1950 17.030001 -0.00293
11/01/1950 17.09 0.00352

The Return column is calculated using the formula (today price - yesterdays price)/(yesterdays Price)

In excel for example the first Return cell (0.01140) would be =(B3-B2)/B2. (16.85-16.66)/16.66

Let's assume I only have the Date and Price in a Pandas data frame and I want to calculate the "Return" column and add it to the dataframe. What is the best way to do this?

I could do something like

temp = [None]
for i in range(1, len(df['Price'])):
    result = (df['Price'][i]-df['Price'][i-1])/df['Price'][i-1]
    temp.append(result)
df['Return'] = temp

But that seems look a really messy solution. I worry that for a a large data set the for loop could be real slow. I'm think I should be able to define some sort of transformation function that could be applied more efficiently?

Apologies if this is a really beginner question. Happy to read any documentation you could point me towards. Currently going through a python book as we speak.

Thanks for your help

P.S. is there a way to paste the data as a nice table? I'm sorry about the formatting

[buran]

print(df)
df['Return'] = df.Price.pct_change()
df['Return2'] = (df.Price - df.Price.shift(1))/df.Price.shift(1)
print(df)

Output:
         Date      Price
0  03/01/1950  16.660000
1  04/01/1950  16.850000
2  05/01/1950  16.930000
3  06/01/1950  16.980000
4  09/01/1950  17.080000
5  10/01/1950  17.030001
6  11/01/1950  17.090000
         Date      Price    Return   Return2
0  03/01/1950  16.660000       NaN       NaN
1  04/01/1950  16.850000  0.011405  0.011405
2  05/01/1950  16.930000  0.004748  0.004748
3  06/01/1950  16.980000  0.002953  0.002953
4  09/01/1950  17.080000  0.005889  0.005889
5  10/01/1950  17.030001 -0.002927 -0.002927
6  11/01/1950  17.090000  0.003523  0.003523

you may want to use Date as index

[Azureaus]

Thank you - so simple when you know how. This is exactly what I needed and also answered one of my follow-up questions.

What would you do if mapping from one column to another was a more complex custom function?